links for 2010-05-28

Although careful not to advise his Irish audience not to use SEO consultants – a valuable source of advertising dollars for Google – Cutts was clear he would prefer if webmasters felt they could get to grips with the issues themselves. “A lot of SEO is simply common sense. A good rule of thumb is to ask yourself how would a regular user see this.” The SEO business is also one that has attracted more than its fair share of shysters and snake oil salesmen. Sites abound on the web selling software and services that guarantee to get a site into Google’s top 10 listings for their favoured search term for as little as €100. In reality they are little more than a scam to get the credit card details of the unsuspecting.