SEO for Non-dicks - Matt Legend Gemmell
Anything else is trickery, and an attempt to cheat the system. It may work for a while, but eventually you’ll be found out and rightly penalised. By going for search engine abuse instead of actual optimisation, you’re dooming yourself to eternally be finding new ways to deceive people and reduce the effectiveness of the very technologies you’re relying on. That seems sleazy, depressing, ignoble, tiring and unsustainable. It’s also why any job title including “SEO” is seen as slimy at best, and often not a real job at all.
Stop wilfully conflating optimisation with being a slimy liar. Stop being a dick on the internet. Write something interesting, and keep doing it for months and years. SEO will then follow naturally.
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